Color
#e72761
#e72761rgb(231, 39, 97)hsl(342, 80%, 53%)oklch(0.607 0.223 10.8)Colors that go with #e72761
Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #e72761: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dodger Blue #1e90ff
triadicshippedDodger Blue completes a triad with #e72761 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #e72761: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #e72761 in 6 real palettes, including Google's brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped7 real palettes, including Dunkin''s brand system and Tim Hortons's brand system put Blue beside #e72761, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #e72761: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #e72761: 17 real palettes, including Costco's brand system and ElevenLabs's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #e72761: 5 real palettes, including Wendy's's brand system and Nintendo's brand system, as the supporting colour.
Real palettes that use #e72761
Tints & shades
Harmonies
Contrast
| #e72761 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.32:1 | fail | pass | fail | |
Aaon black | 4.86:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e72761 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#e72761 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #e72761 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/e72761-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md