Color

#e66074

#e66074
hex#e66074
rgbrgb(230, 96, 116)
hslhsl(351, 73%, 64%)
oklchoklch(0.663 0.167 13.8)
Closest name: Aphrodisiac (#e35a63)Relative luminance 0.2645

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#60e6d2

#e660b7 · #e68f60

#74e660 · #6074e6

Split-complementary

Open in tool →

#60e68f · #60b7e6

#b7e660 · #60e6d2 · #8f60e6

Contrast

#e66074 as textRatioAAAA largeAAAFix
Aaon white
3.34:1failpassfail
  • AA: use #df304a as the text (4.51:1)
  • AAA: use #ac1b31 as the text (7.11:1)
  • AA: or shift the background to #262626 (4.53:1)
Aaon black
6.29:1passpassfail
  • AAA: use #e97284 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e66074 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e66074 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e66074
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e66074 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e66074-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md