Color

#e40784

#e40784
hex#e40784
rgbrgb(228, 7, 132)
hslhsl(326, 94%, 46%)
oklchoklch(0.6 0.243 356.3)
Closest name: Benevolent Pink (#dd1188)Relative luminance 0.1831

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07e467

#d507e4 · #e40716

#84e407 · #0784e4

Split-complementary

Open in tool →

#16e407 · #07e4d5

#e4d507 · #07e467 · #0716e4

Contrast

#e40784 as textRatioAAAA largeAAAFix
Aaon white
4.5:1passpassfail
  • AAA: use #ad0564 as the text (7.04:1)
Aaon black
4.66:1passpassfail
  • AAA: use #fa57b3 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e40784 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e40784 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e40784
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e40784 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e40784-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md