Color

#dd698c

#dd698c
hex#dd698c
rgbrgb(221, 105, 140)
hslhsl(342, 63%, 64%)
oklchoklch(0.668 0.149 2.9)
Closest name: palevioletred (#db7093)Relative luminance 0.2737

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#69ddba

#dd69c6 · #dd8069

#8cdd69 · #698cdd

Split-complementary

Open in tool →

#69dd80 · #69c6dd

#c6dd69 · #69ddba · #8069dd

Contrast

#dd698c as textRatioAAAA largeAAAFix
Aaon white
3.24:1failpassfail
  • AA: use #d33c69 as the text (4.55:1)
  • AAA: use #a2254a as the text (7.24:1)
  • AA: or shift the background to #262626 (4.67:1)
Aaon black
6.47:1passpassfail
  • AAA: use #e07696 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd698c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dd698c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd698c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd698c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd698c-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md