Color

#698cdd

#698cdd
hex#698cdd
rgbrgb(105, 140, 221)
hslhsl(222, 63%, 64%)
oklchoklch(0.65 0.128 265.3)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2698

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ddba69

#69c6dd · #8069dd

#dd698c · #8cdd69

Split-complementary

Open in tool →

#dd8069 · #c6dd69

#dd69c6 · #ddba69 · #69dd80

Contrast

#698cdd as textRatioAAAA largeAAAFix
Aaon white
3.28:1failpassfail
  • AA: use #446fd5 as the text (4.69:1)
  • AAA: use #2952b3 as the text (7.11:1)
  • AA: or shift the background to #262626 (4.61:1)
Aaon black
6.4:1passpassfail
  • AAA: use #7696e0 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #698cdd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#698cdd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #698cdd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #698cdd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/698cdd-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md