Color

#da4996

#da4996
hex#da4996
rgbrgb(218, 73, 150)
hslhsl(328, 66%, 57%)
oklchoklch(0.628 0.195 351.4)
Closest name: Flirty Rose (#d65e93)Relative luminance 0.2187

Colors that go with #da4996

Cadet Blue, Charcoal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49da8d

#d549da · #da494e

#96da49 · #4996da

Split-complementary

Open in tool →

#4eda49 · #49dad5

#dad549 · #49da8d · #494eda

Contrast

#da4996 as textRatioAAAA largeAAAFix
Aaon white
3.91:1failpassfail
  • AA: use #d53088 as the text (4.56:1)
  • AAA: use #a12165 as the text (7.19:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.37:1passpassfail
  • AAA: use #e26fac as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da4996 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da4996 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da4996
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da4996 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da4996-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md