Color

#4996da

#4996da
hex#4996da
rgbrgb(73, 150, 218)
hslhsl(208, 66%, 57%)
oklchoklch(0.655 0.127 247.8)
Closest name: Blue Bay (#619ad6)Relative luminance 0.2829

Colors that go with #4996da

Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#da8d49

#49dad5 · #494eda

#da4996 · #96da49

Split-complementary

Open in tool →

#da494e · #dad549

#d549da · #da8d49 · #4eda49

Contrast

#4996da as textRatioAAAA largeAAAFix
Aaon white
3.15:1failpassfail
  • AA: use #287ac3 as the text (4.5:1)
  • AAA: use #1d5b90 as the text (7.12:1)
  • AA: or shift the background to #292929 (4.61:1)
Aaon black
6.66:1passpassfail
  • AAA: use #519bdb as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4996da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4996da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4996da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4996da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4996da-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md