Color

#da3487

#da3487
hex#da3487
rgbrgb(218, 52, 135)
hslhsl(330, 69%, 53%)
oklchoklch(0.604 0.212 355.3)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1911

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34da87

#da34da · #da3434

#87da34 · #3487da

Split-complementary

Open in tool →

#34da34 · #34dada

#dada34 · #34da87 · #3434da

Contrast

#da3487 as textRatioAAAA largeAAAFix
Aaon white
4.35:1failpassfail
  • AA: use #d82c82 as the text (4.56:1)
  • AAA: use #a41e61 as the text (7.15:1)
  • AA: or shift the background to #0a0a0a (4.55:1)
Aaon black
4.82:1passpassfail
  • AAA: use #e46ca8 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da3487 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da3487 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da3487
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da3487 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da3487-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md