Color

#da073f

#da073f
hex#da073f
rgbrgb(218, 7, 63)
hslhsl(344, 94%, 44%)
oklchoklch(0.565 0.224 18.4)
Closest name: crimson (#dc143c)Relative luminance 0.1542

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07daa1

#da07a8 · #da3807

#3fda07 · #073fda

Split-complementary

Open in tool →

#07da38 · #07a8da

#a8da07 · #07daa1 · #3807da

Contrast

#da073f as textRatioAAAA largeAAAFix
Aaon white
5.14:1passpassfail
  • AAA: use #b20634 as the text (7.07:1)
Aaon black
4.08:1failpassfail
  • AA: use #e90743 as the text (4.58:1)
  • AAA: use #fa618a as the text (7.14:1)
  • AA: or shift the background to #f0f0f0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da073f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da073f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da073f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da073f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da073f-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md