Farmers Market
Open in tool →Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh.
Color
#d94117
#d94117
hex
#d94117rgb
rgb(217, 65, 23)hsl
hsl(13, 81%, 47%)oklch
oklch(0.593 0.195 35)Closest name: Bacon Strips (#df3f32)Relative luminance 0.1859
Colors that go with #d94117
Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #d94117: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #d94117 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #d94117: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #d94117 in 7 real palettes, including McDonald's's brand system and Google's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #d94117, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #d94117: 4 real palettes, including Diner and Clean Beauty, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #d94117: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #d94117 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour.
Real palettes that use #d94117
Tints & shades
Harmonies
Contrast
| #d94117 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.45:1 | fail | pass | fail | |
Aaon black | 4.72:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d94117 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#d94117 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #d94117
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #d94117 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/d94117-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md