Color

#d9028a

#d9028a
hex#d9028a
rgbrgb(217, 2, 138)
hslhsl(322, 98%, 43%)
oklchoklch(0.582 0.241 351.8)
Closest name: Benevolent Pink (#dd1188)Relative luminance 0.1663

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02d951

#bc02d9 · #d9021f

#8ad902 · #028ad9

Split-complementary

Open in tool →

#1fd902 · #02d9bc

#d9bc02 · #02d951 · #021fd9

Contrast

#d9028a as textRatioAAAA largeAAAFix
Aaon white
4.85:1passpassfail
  • AAA: use #ac026d as the text (7.04:1)
Aaon black
4.33:1failpassfail
  • AA: use #de028e as the text (4.51:1)
  • AAA: use #fd4ebd as the text (7:1)
  • AA: or shift the background to #f7f7f7 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d9028a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d9028a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d9028a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d9028a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d9028a-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md