Color

#79014d

#79014d
hex#79014d
rgbrgb(121, 1, 77)
hslhsl(322, 98%, 24%)
oklchoklch(0.38 0.157 350.5)
Closest name: Grapest (#880066)Relative luminance 0.0462

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01792d

#690179 · #790111

#4d7901 · #014d79

Split-complementary

Open in tool →

#117901 · #017969

#796901 · #01792d · #011179

Contrast

#79014d as textRatioAAAA largeAAAFix
Aaon white
10.91:1passpasspassPasses AAA — no fix needed.
Aaon black
1.92:1failfailfail
  • AA: use #de028e as the text (4.51:1)
  • AAA: use #fd4ebd as the text (7:1)
  • AA: or shift the background to #a8a8a8 (4.59:1)
  • AAA: or shift the background to #cfcfcf (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #79014d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#79014d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #79014d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #79014d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/79014d-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md