Color

#014d79

#014d79
hex#014d79
rgbrgb(1, 77, 121)
hslhsl(202, 98%, 24%)
oklchoklch(0.404 0.098 243.4)
Closest name: Beyond the Sea (#005784)Relative luminance 0.0669

Colors that go with #014d79

Royal Blue, Cadet Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#792d01

#017969 · #011179

#79014d · #4d7901

Split-complementary

Open in tool →

#790111 · #796901

#690179 · #792d01 · #117901

Contrast

#014d79 as textRatioAAAA largeAAAFix
Aaon white
8.98:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #027ac0 as the text (4.55:1)
  • AAA: use #029ef7 as the text (7.24:1)
  • AA: or shift the background to #b8b8b8 (4.53:1)
  • AAA: or shift the background to #e6e6e6 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #014d79 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#014d79 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #014d79
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #014d79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/014d79-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md