Color

#d80378

#d80378
hex#d80378
rgbrgb(216, 3, 120)
hslhsl(327, 97%, 43%)
oklchoklch(0.574 0.233 358)
Closest name: Benevolent Pink (#dd1188)Relative luminance 0.1602

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03d863

#cd03d8 · #d8030e

#78d803 · #0378d8

Split-complementary

Open in tool →

#0ed803 · #03d8cd

#d8cd03 · #03d863 · #030ed8

Contrast

#d80378 as textRatioAAAA largeAAAFix
Aaon white
5:1passpassfail
  • AAA: use #ab035f as the text (7.22:1)
Aaon black
4.2:1failpassfail
  • AA: use #e2037e as the text (4.55:1)
  • AAA: use #fc54b1 as the text (7.04:1)
  • AA: or shift the background to #f5f5f5 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d80378 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d80378 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d80378
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d80378 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d80378-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md