Color

#d70940

#d70940
hex#d70940
rgbrgb(215, 9, 64)
hslhsl(344, 92%, 44%)
oklchoklch(0.559 0.221 17.8)
Closest name: crimson (#dc143c)Relative luminance 0.1501

Colors that go with #d70940

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#09d7a0

#d709a7 · #d73909

#40d709 · #0940d7

Split-complementary

Open in tool →

#09d739 · #09a7d7

#a7d709 · #09d7a0 · #3909d7

Contrast

#d70940 as textRatioAAAA largeAAAFix
Aaon white
5.25:1passpassfail
  • AAA: use #b00734 as the text (7.18:1)
Aaon black
4:1failpassfail
  • AA: use #eb0a46 as the text (4.66:1)
  • AAA: use #f8628a as the text (7.11:1)
  • AA: or shift the background to #f0f0f0 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d70940 as the background.

Brands using this color

Fonts for this mood

#d70940 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d70940
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d70940 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d70940-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md