Color

#d62940

#d62940
hex#d62940
rgbrgb(214, 41, 64)
hslhsl(352, 68%, 50%)
oklchoklch(0.571 0.206 20.5)
Closest name: crimson (#dc143c)Relative luminance 0.1625

Colors that go with #d62940

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29d6bf

#d62997 · #d66829

#40d629 · #2940d6

Split-complementary

Open in tool →

#29d668 · #2997d6

#97d629 · #29d6bf · #6829d6

Contrast

#d62940 as textRatioAAAA largeAAAFix
Aaon white
4.94:1passpassfail
  • AAA: use #ab2133 as the text (7.01:1)
Aaon black
4.25:1failpassfail
  • AA: use #d9364b as the text (4.58:1)
  • AAA: use #e47281 as the text (7.02:1)
  • AA: or shift the background to #f5f5f5 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d62940 as the background.

Brands using this color

Fonts for this mood

#d62940 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d62940
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d62940 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d62940-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md