Color

#d60040

#d60040
hex#d60040
rgbrgb(214, 0, 64)
hslhsl(342, 100%, 42%)
oklchoklch(0.556 0.222 17.4)
Closest name: crimson (#dc143c)Relative luminance 0.1467

Colors that go with #d60040

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00d696

#d600ab · #d62b00

#40d600 · #0040d6

Split-complementary

Open in tool →

#00d62b · #00abd6

#abd600 · #00d696 · #2b00d6

Contrast

#d60040 as textRatioAAAA largeAAAFix
Aaon white
5.34:1passpassfail
  • AAA: use #b30036 as the text (7.07:1)
Aaon black
3.93:1failpassfail
  • AA: use #eb0046 as the text (4.62:1)
  • AAA: use #ff5c8d as the text (7.17:1)
  • AA: or shift the background to #ededed (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d60040 as the background.

Brands using this color

Fonts for this mood

#d60040 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d60040
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d60040 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d60040-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md