Color

#d52038

#d52038
hex#d52038
rgbrgb(213, 32, 56)
hslhsl(352, 74%, 48%)
oklchoklch(0.563 0.211 21.8)
Closest name: crimson (#dc143c)Relative luminance 0.1546

Colors that go with #d52038

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#20d5bd

#d52093 · #d56220

#38d520 · #2038d5

Split-complementary

Open in tool →

#20d562 · #2093d5

#93d520 · #20d5bd · #6220d5

Contrast

#d52038 as textRatioAAAA largeAAAFix
Aaon white
5.13:1passpassfail
  • AAA: use #ad1a2d as the text (7.09:1)
Aaon black
4.09:1failpassfail
  • AA: use #df2a42 as the text (4.55:1)
  • AAA: use #ea7181 as the text (7.18:1)
  • AA: or shift the background to #f0f0f0 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d52038 as the background.

Brands using this color

Fonts for this mood

#d52038 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d52038
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d52038 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d52038-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md