Color

#d43a35

#d43a35
hex#d43a35
rgbrgb(212, 58, 53)
hslhsl(2, 65%, 52%)
oklchoklch(0.58 0.192 27)
Closest name: Bento Box (#cc363c)Relative luminance 0.1728

Colors that go with #d43a35

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35cfd4

#d4357f · #d48a35

#35d43a · #3a35d4

Split-complementary

Open in tool →

#35d48a · #357fd4

#7fd435 · #35cfd4 · #8a35d4

Contrast

#d43a35 as textRatioAAAA largeAAAFix
Aaon white
4.71:1passpassfail
  • AAA: use #a82824 as the text (7.01:1)
Aaon black
4.46:1failpassfail
  • AA: use #d53e39 as the text (4.58:1)
  • AAA: use #e27874 as the text (7.17:1)
  • AA: or shift the background to #fafafa (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d43a35 as the background.

Brands using this color

Fonts for this mood

#d43a35 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d43a35
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d43a35 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d43a35-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md