Color

#d43548

#d43548
hex#d43548
rgbrgb(212, 53, 72)
hslhsl(353, 65%, 52%)
oklchoklch(0.578 0.194 19.6)
Closest name: Anarchist (#db304a)Relative luminance 0.1701

Colors that go with #d43548

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35d4c2

#d43597 · #d47235

#48d435 · #3548d4

Split-complementary

Open in tool →

#35d472 · #3597d4

#97d435 · #35d4c2 · #7235d4

Contrast

#d43548 as textRatioAAAA largeAAAFix
Aaon white
4.77:1passpassfail
  • AAA: use #a82433 as the text (7.08:1)
Aaon black
4.4:1failpassfail
  • AA: use #d5394b as the text (4.52:1)
  • AAA: use #e27481 as the text (7.05:1)
  • AA: or shift the background to #fafafa (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d43548 as the background.

Brands using this color

Fonts for this mood

#d43548 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d43548
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d43548 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d43548-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md