Color
#d40237
#d40237rgb(212, 2, 55)hsl(345, 98%, 42%)oklch(0.551 0.221 20)Colors that go with #d40237
Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #d40237 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #d40237: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Teal #008080
complementaryshippedTeal sits directly opposite #d40237 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #d40237 in 4 real palettes, including Maple and Wired's brand system, as the accent.
Blue #0000ff
shipped7 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #d40237, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #d40237: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDesigners have shipped Denim with #d40237: 11 real palettes, including Amazon's brand system and Target : Expect More. Pay Less.'s brand system, as the accent.
Gold #ffd700
shippedGold shows up next to #d40237 in 7 real palettes, including Tabloid and Lay's's brand system, as the accent.
Real palettes that use #d40237
Tints & shades
Harmonies
Contrast
| #d40237 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.44:1 | pass | pass | fail |
|
Aaon black | 3.86:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d40237 as the background.
Brands using this color
Fonts for this mood
#d40237 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #d40237 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/d40237-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md