Color

#d23a37

#d23a37
hex#d23a37
rgbrgb(210, 58, 55)
hslhsl(1, 63%, 52%)
oklchoklch(0.577 0.19 26.3)
Closest name: Bento Box (#cc363c)Relative luminance 0.17

Colors that go with #d23a37

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37cfd2

#d23782 · #d28737

#37d23a · #3a37d2

Split-complementary

Open in tool →

#37d287 · #3782d2

#82d237 · #37cfd2 · #8737d2

Contrast

#d23a37 as textRatioAAAA largeAAAFix
Aaon white
4.77:1passpassfail
  • AAA: use #a62826 as the text (7.11:1)
Aaon black
4.4:1failpassfail
  • AA: use #d33e3c as the text (4.52:1)
  • AAA: use #e07876 as the text (7.12:1)
  • AA: or shift the background to #fafafa (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d23a37 as the background.

Brands using this color

Fonts for this mood

#d23a37 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d23a37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #d23a37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d23a37-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md