Color

#d23732

#d23732
hex#d23732
rgbrgb(210, 55, 50)
hslhsl(2, 64%, 51%)
oklchoklch(0.573 0.193 27.1)
Closest name: Bento Box (#cc363c)Relative luminance 0.1666

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32cdd2

#d2327d · #d28732

#32d237 · #3732d2

Split-complementary

Open in tool →

#32d287 · #327dd2

#7dd232 · #32cdd2 · #8732d2

Contrast

#d23732 as textRatioAAAA largeAAAFix
Aaon white
4.85:1passpassfail
  • AAA: use #a72925 as the text (7.03:1)
Aaon black
4.33:1failpassfail
  • AA: use #d4403a as the text (4.59:1)
  • AAA: use #e17975 as the text (7.19:1)
  • AA: or shift the background to #f7f7f7 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d23732 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d23732 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d23732
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d23732 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d23732-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md