Color

#d1237a

#d1237a
hex#d1237a
rgbrgb(209, 35, 122)
hslhsl(330, 71%, 48%)
oklchoklch(0.573 0.215 357)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1616

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23d17a

#d123d1 · #d12323

#7ad123 · #237ad1

Split-complementary

Open in tool →

#23d123 · #23d1d1

#d1d123 · #23d17a · #2323d1

Contrast

#d1237a as textRatioAAAA largeAAAFix
Aaon white
4.96:1passpassfail
  • AAA: use #a61c61 as the text (7.09:1)
Aaon black
4.23:1failpassfail
  • AA: use #da2580 as the text (4.56:1)
  • AAA: use #e66ba8 as the text (7.03:1)
  • AA: or shift the background to #f5f5f5 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d1237a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d1237a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d1237a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d1237a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d1237a-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md