Color

#cd378f

#cd378f
hex#cd378f
rgbrgb(205, 55, 143)
hslhsl(325, 60%, 51%)
oklchoklch(0.588 0.203 349.2)
Closest name: Benevolent Pink (#dd1188)Relative luminance 0.1769

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37cd76

#c137cd · #cd3744

#8fcd37 · #378fcd

Split-complementary

Open in tool →

#44cd37 · #37cdc1

#cdc137 · #37cd76 · #3744cd

Contrast

#cd378f as textRatioAAAA largeAAAFix
Aaon white
4.63:1passpassfail
Aaon black
4.54:1passpassfail
  • AAA: use #dc74b1 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #cd378f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#cd378f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #cd378f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #cd378f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/cd378f-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md