Color

#c97378

#c97378
hex#c97378
rgbrgb(201, 115, 120)
hslhsl(357, 44%, 62%)
oklchoklch(0.652 0.108 16.8)
Closest name: Devilish Diva (#ce7790)Relative luminance 0.2604

Colors that go with #c97378

Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #c97378

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73c9c4

#c973a2 · #c99a73

#78c973 · #7378c9

Split-complementary

Open in tool →

#73c99a · #73a2c9

#a2c973 · #73c9c4 · #9a73c9

Contrast

#c97378 as textRatioAAAA largeAAAFix
Aaon white
3.38:1failpassfail
  • AA: use #bd565b as the text (4.52:1)
  • AAA: use #93393e as the text (7.25:1)
  • AA: or shift the background to #242424 (4.59:1)
Aaon black
6.21:1passpassfail
  • AAA: use #ce8286 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c97378 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c97378 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c97378
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c97378 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c97378-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md