Color

#c52820

#c52820
hex#c52820
rgbrgb(197, 40, 32)
hslhsl(3, 72%, 45%)
oklchoklch(0.536 0.194 28.7)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1349

Colors that go with #c52820

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#20bdc5

#c5206a · #c57b20

#20c528 · #2820c5

Split-complementary

Open in tool →

#20c57b · #206ac5

#6ac520 · #20bdc5 · #7b20c5

Contrast

#c52820 as textRatioAAAA largeAAAFix
Aaon white
5.68:1passpassfail
  • AAA: use #ab231c as the text (7.03:1)
Aaon black
3.7:1failpassfail
  • AA: use #dc3128 as the text (4.51:1)
  • AAA: use #e7746e as the text (7.12:1)
  • AA: or shift the background to #e6e6e6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c52820 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c52820 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c52820
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c52820 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c52820-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md