Color

#c43178

#c43178
hex#c43178
rgbrgb(196, 49, 120)
hslhsl(331, 60%, 48%)
oklchoklch(0.56 0.192 356)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1529

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31c47d

#c431c1 · #c43331

#78c431 · #3178c4

Split-complementary

Open in tool →

#31c433 · #31c1c4

#c1c431 · #31c47d · #3331c4

Contrast

#c43178 as textRatioAAAA largeAAAFix
Aaon white
5.18:1passpassfail
  • AAA: use #9f2861 as the text (7.12:1)
Aaon black
4.06:1failpassfail
  • AA: use #ce3b82 as the text (4.57:1)
  • AAA: use #dc74a7 as the text (7.1:1)
  • AA: or shift the background to #f0f0f0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c43178 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c43178 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c43178
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c43178 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c43178-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md