Color

#c43331

#c43331
hex#c43331
rgbrgb(196, 51, 49)
hslhsl(1, 60%, 48%)
oklchoklch(0.545 0.182 26.3)
Closest name: Bento Box (#cc363c)Relative luminance 0.1433

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31c1c4

#c43178 · #c47d31

#31c433 · #3331c4

Split-complementary

Open in tool →

#31c47d · #3178c4

#78c431 · #31c1c4 · #7d31c4

Contrast

#c43331 as textRatioAAAA largeAAAFix
Aaon white
5.43:1passpassfail
  • AAA: use #a32b29 as the text (7.16:1)
Aaon black
3.87:1failpassfail
  • AA: use #cf423f as the text (4.5:1)
  • AAA: use #dd7a78 as the text (7.13:1)
  • AA: or shift the background to #ebebeb (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c43331 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c43331 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c43331
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c43331 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c43331-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md