Color

#c40869

#c40869
hex#c40869
rgbrgb(196, 8, 105)
hslhsl(329, 92%, 40%)
oklchoklch(0.534 0.214 359.5)
Closest name: Aztec Warrior (#bb0066)Relative luminance 0.1293

Colors that go with #c40869

Steel Blue, Teal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08c463

#c108c4 · #c4080b

#69c408 · #0869c4

Split-complementary

Open in tool →

#0bc408 · #08c4c1

#c4c108 · #08c463 · #080bc4

Contrast

#c40869 as textRatioAAAA largeAAAFix
Aaon white
5.86:1passpassfail
  • AAA: use #ab075c as the text (7.2:1)
Aaon black
3.59:1failpassfail
  • AA: use #e10979 as the text (4.52:1)
  • AAA: use #f859ab as the text (7.01:1)
  • AA: or shift the background to #e3e3e3 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40869 as the background.

Brands using this color

Fonts for this mood

#c40869 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40869
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40869 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40869-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md