Color

#c40824

#c40824
hex#c40824
rgbrgb(196, 8, 36)
hslhsl(351, 92%, 40%)
oklchoklch(0.519 0.207 24.2)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1204

Colors that go with #c40824

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08c4a8

#c40882 · #c44a08

#24c408 · #0824c4

Split-complementary

Open in tool →

#08c44a · #0882c4

#82c408 · #08c4a8 · #4a08c4

Contrast

#c40824 as textRatioAAAA largeAAAFix
Aaon white
6.16:1passpassfail
  • AAA: use #b00721 as the text (7.25:1)
Aaon black
3.41:1failpassfail
  • AA: use #eb0a2c as the text (4.61:1)
  • AAA: use #f86279 as the text (7.01:1)
  • AA: or shift the background to #dedede (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40824 as the background.

Brands using this color

Fonts for this mood

#c40824 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40824
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40824 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40824-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md