Color

#c31d23

#c31d23
hex#c31d23
rgbrgb(195, 29, 35)
hslhsl(358, 74%, 44%)
oklchoklch(0.525 0.198 26.3)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.126

Colors that go with #c31d23

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1dc3be

#c31d76 · #c36b1d

#23c31d · #1d23c3

Split-complementary

Open in tool →

#1dc36b · #1d76c3

#76c31d · #1dc3be · #6b1dc3

Contrast

#c31d23 as textRatioAAAA largeAAAFix
Aaon white
5.97:1passpassfail
  • AAA: use #ad1a1f as the text (7.13:1)
Aaon black
3.52:1failpassfail
  • AA: use #df2a30 as the text (4.51:1)
  • AAA: use #ea7175 as the text (7.12:1)
  • AA: or shift the background to #e0e0e0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c31d23 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c31d23 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c31d23
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c31d23 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c31d23-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md