Color

#c31348

#c31348
hex#c31348
rgbrgb(195, 19, 72)
hslhsl(342, 82%, 42%)
oklchoklch(0.526 0.202 13.1)
Closest name: Akari Red (#c90b42)Relative luminance 0.1254

Colors that go with #c31348

Denim, Teal and Gold lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#13c38e

#c313a0 · #c33613

#48c313 · #1348c3

Split-complementary

Open in tool →

#13c336 · #13a0c3

#a0c313 · #13c38e · #3613c3

Contrast

#c31348 as textRatioAAAA largeAAAFix
Aaon white
5.99:1passpassfail
  • AAA: use #ac113f as the text (7.23:1)
Aaon black
3.51:1failpassfail
  • AA: use #e31654 as the text (4.51:1)
  • AAA: use #f0668f as the text (7:1)
  • AA: or shift the background to #e0e0e0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c31348 as the background.

Brands using this color

Fonts for this mood

#c31348 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c31348
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c31348 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c31348-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md