Color

#bf737b

#bf737b
hex#bf737b
rgbrgb(191, 115, 123)
hslhsl(354, 37%, 60%)
oklchoklch(0.64 0.096 13.3)
Closest name: Devilish Diva (#ce7790)Relative luminance 0.2477

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73bfb7

#bf73a1 · #bf9173

#7bbf73 · #737bbf

Split-complementary

Open in tool →

#73bf91 · #73a1bf

#a1bf73 · #73bfb7 · #9173bf

Contrast

#bf737b as textRatioAAAA largeAAAFix
Aaon white
3.53:1failpassfail
  • AA: use #b35b64 as the text (4.57:1)
  • AAA: use #8c4048 as the text (7.14:1)
  • AA: or shift the background to #212121 (4.57:1)
Aaon black
5.95:1passpassfail
  • AAA: use #c7858b as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf737b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf737b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf737b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf737b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf737b-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md