Color

#737bbf

#737bbf
hex#737bbf
rgbrgb(115, 123, 191)
hslhsl(234, 37%, 60%)
oklchoklch(0.605 0.104 277.7)
Closest name: Flood (#6677bb)Relative luminance 0.2157

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfb773

#73a1bf · #9173bf

#bf737b · #7bbf73

Split-complementary

Open in tool →

#bf9173 · #a1bf73

#bf73a1 · #bfb773 · #73bf91

Contrast

#737bbf as textRatioAAAA largeAAAFix
Aaon white
3.95:1failpassfail
  • AA: use #656eb8 as the text (4.69:1)
  • AAA: use #48519d as the text (7.14:1)
  • AA: or shift the background to #171717 (4.54:1)
Aaon black
5.31:1passpassfail
  • AAA: use #8c92ca as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #737bbf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#737bbf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #737bbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #737bbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/737bbf-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md