Brand color
Behance Primary
#1769ffrgb(23, 105, 255)hsl(219, 100%, 55%)oklch(0.571 0.235 261.6)Behance Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 13 public brands that use it and the palettes it appears in.
Colors that go with Behance Primary
Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Behance Primary: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with Behance Primary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with Behance Primary in 8 real palettes, including Walmart's brand system and NBA's brand system, as the accent.
Blue #0000ff
shipped12 real palettes, including MongoDB's brand system and Dropbox's brand system put Blue beside Behance Primary, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with Behance Primary: 12 real palettes, including Behance's brand system and Nivea's brand system, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with Behance Primary: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with Behance Primary: 7 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with Behance Primary: 16 real palettes, including Square's brand system and Chase's brand system, as the supporting colour.
Real palettes that use Behance Primary
Tints & shades
Harmonies
Contrast
| Behance Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.67:1 | pass | pass | fail |
|
Aaon black | 4.5:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Behance Primary as the background.
Brands using this color
- Behanceprimary · #1769ff
- Yahooaccent · #0f69ff · Δ0.25
- Squareprimary · #006aff · Δ0.545
- Squareaccent · #006aff · Δ0.545
- WWEaccent · #0166ff · Δ1.001
- MongoDBsecondary · #006cfa · Δ1.102
- Elasticaccent · #0d6efd · Δ1.163
- IBMsecondary · #0f62fe · Δ1.685
- Webflowprimary · #146cf4 · Δ1.804
- IBMaccent · #0062fe · Δ1.857
- Dockersecondary · #2560ff · Δ1.924
- Ubisoftaccent · #006ef5 · Δ1.941
- Rotten Tomatoessecondary · #326af6 · Δ1.997
Fonts for this mood
Behance Primary reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #1769ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/1769ff-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md