# Behance Primary (#1769ff)

A brand color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1769ff`
- RGB: rgb(23, 105, 255)
- HSL: hsl(219, 100%, 55%)
- OKLCH: oklch(0.571 0.235 261.6)
- Relative luminance: 0.1751
- Name: Behance Primary (`behance-primary`, source: brand, brand: behance-net)
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/behance-primary

## Tints & shades

- Tints (toward white): #2e77ff, #4788ff, #5c95ff, #70a2ff, #8ab3ff, #9ec0ff, #b3cdff, #c7dbff, #e0ebff, #f5f8ff
- Shades (toward black): #0059ff, #0050e6, #0047cc, #003eb3, #003699, #002b7a, #002261, #001947, #00102e, #000714

## Harmonies

- Complementary: #ffaf1a
- Analogous: #1addff, #3c1aff
- Triadic: #ff1a6a, #6aff1a
- Split-complementary: #ff3c1a, #ddff1a
- Tetradic: #ff1add, #ffaf1a, #1aff3c

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.67:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #004bd6 (7.05:1)
- On black (#000000): 4.5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5c95ff (7.2:1)

## Brands using this color

- **Behance** — primary #1769ff — https://brandsweets.com/colors/brands/behance-net
- **Square** — primary #006aff (Δ 0.545) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 0.545) — https://brandsweets.com/colors/brands/squareup-com
- **MongoDB** — secondary #006cfa (Δ 1.102) — https://brandsweets.com/colors/brands/mongodb-com
- **Webflow** — primary #146cf4 (Δ 1.804) — https://brandsweets.com/colors/brands/webflow-com
- **Docker** — secondary #2560ff (Δ 1.924) — https://brandsweets.com/colors/brands/docker-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1769ff-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1769ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.