Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#be540e
#be540e
hex
#be540ergb
rgb(190, 84, 14)hsl
hsl(24, 86%, 40%)oklch
oklch(0.572 0.154 46.6)Closest name: Bloodhound (#bb5511)Relative luminance 0.1732
Colors that go with #be540e
Crimson, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #be540e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #be540e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #be540e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #be540e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #be540e in 4 real palettes, including Trailhead and Ember, as the accent.
Blue #0000ff
shipped5 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #be540e, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #be540e: 4 real palettes, including Clean Beauty and Dusk, as the lead colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #be540e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #be540e
Tints & shades
Harmonies
Contrast
| #be540e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.7:1 | pass | pass | fail |
|
Aaon black | 4.46:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be540e as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#be540e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #be540e
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #be540e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/be540e-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md