Color

#bd3d77

#bd3d77
hex#bd3d77
rgbrgb(189, 61, 119)
hslhsl(333, 51%, 49%)
oklchoklch(0.56 0.172 356.3)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1549

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3dbd83

#bd3db6 · #bd443d

#77bd3d · #3d77bd

Split-complementary

Open in tool →

#3dbd44 · #3db6bd

#b6bd3d · #3dbd83 · #443dbd

Contrast

#bd3d77 as textRatioAAAA largeAAAFix
Aaon white
5.12:1passpassfail
  • AAA: use #96315e as the text (7.25:1)
Aaon black
4.1:1failpassfail
  • AA: use #c44a81 as the text (4.64:1)
  • AAA: use #d57ca4 as the text (7.25:1)
  • AA: or shift the background to #f2f2f2 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd3d77 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd3d77 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd3d77
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd3d77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd3d77-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md