Color

#96315e

#96315e
hex#96315e
rgbrgb(150, 49, 94)
hslhsl(333, 51%, 39%)
oklchoklch(0.475 0.142 356.4)
Closest name: Berry (#990f4b)Relative luminance 0.0949

Colors that go with #96315e

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#319669

#963191 · #963631

#5e9631 · #315e96

Split-complementary

Open in tool →

#319636 · #319196

#919631 · #319669 · #363196

Contrast

#96315e as textRatioAAAA largeAAAFix
Aaon white
7.25:1passpasspassPasses AAA — no fix needed.
Aaon black
2.9:1failfailfail
  • AA: use #c44a81 as the text (4.64:1)
  • AAA: use #d57ca4 as the text (7.25:1)
  • AA: or shift the background to #cccccc (4.51:1)
  • AAA: or shift the background to #fcfcfc (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96315e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96315e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96315e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96315e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96315e-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md