Color

#bc2970

#bc2970
hex#bc2970
rgbrgb(188, 41, 112)
hslhsl(331, 64%, 45%)
oklchoklch(0.537 0.191 356.7)
Closest name: Aztec Warrior (#bb0066)Relative luminance 0.1345

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29bc75

#bc29ba · #bc2c29

#70bc29 · #2970bc

Split-complementary

Open in tool →

#29bc2c · #29babc

#babc29 · #29bc75 · #2c29bc

Contrast

#bc2970 as textRatioAAAA largeAAAFix
Aaon white
5.69:1passpassfail
  • AAA: use #a32461 as the text (7.04:1)
Aaon black
3.69:1failpassfail
  • AA: use #d2327f as the text (4.5:1)
  • AAA: use #e071a6 as the text (7.08:1)
  • AA: or shift the background to #e6e6e6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc2970 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bc2970 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc2970
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc2970 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc2970-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md