Color

#ba40aa

#ba40aa
hex#ba40aa
rgbrgb(186, 64, 170)
hslhsl(308, 49%, 49%)
oklchoklch(0.58 0.196 333.4)
Closest name: Amora Purple (#bb22aa)Relative luminance 0.1701

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40ba50

#8d40ba · #ba406d

#aaba40 · #40aaba

Split-complementary

Open in tool →

#6dba40 · #40ba8d

#ba8d40 · #40ba50 · #406dba

Contrast

#ba40aa as textRatioAAAA largeAAAFix
Aaon white
4.77:1passpassfail
  • AAA: use #903184 as the text (7.1:1)
Aaon black
4.4:1failpassfail
  • AA: use #be41ad as the text (4.55:1)
  • AAA: use #d076c4 as the text (7.07:1)
  • AA: or shift the background to #fafafa (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ba40aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ba40aa reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ba40aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ba40aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ba40aa-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md