Color

#40ba50

#40ba50
hex#40ba50
rgbrgb(64, 186, 80)
hslhsl(128, 49%, 49%)
oklchoklch(0.698 0.182 145.5)
Closest name: Intoxicate (#11bb55)Relative luminance 0.3679

Colors that go with #40ba50

Charcoal, Taupe and Orchid lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ba40aa

#6dba40 · #40ba8d

#5040ba · #ba5040

Split-complementary

Open in tool →

#8d40ba · #ba406d

#406dba · #ba40aa · #ba8d40

Contrast

#40ba50 as textRatioAAAA largeAAAFix
Aaon white
2.51:1failfailfail
  • AA: use #2e8539 as the text (4.64:1)
  • AAA: use #22632a as the text (7.28:1)
  • AA: or shift the background to #383838 (4.67:1)
  • AAA: or shift the background to #171717 (7.13:1)
Aaon black
8.36:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40ba50 as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #40ba50
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40ba50 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40ba50-a2bea9-ac4edf-1f2d27-ecf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md