Named color
Amora Purple
#bb22aargb(187, 34, 170)hsl(307, 69%, 43%)oklch(0.557 0.229 333.5)Amora Purple on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the curated palettes it appears in and any public brand that adopts it.
Colors that go with Amora Purple
Sea Green, Charcoal and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementarySea Green sits directly opposite Amora Purple on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for Amora Purple: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Teal #008080
split-complementTeal is a split-complement of Amora Purple: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Olive Green #808000
split-complementOlive Green is a split-complement of Amora Purple: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Denim #1560bd
shippedDesigners have shipped Denim with Amora Purple: two real palettes: Hasbro's brand system and Peacock, as the supporting colour.
Orange #ffa500
shippedTwo real palettes: Rippling's brand system and Sunset Boulevard put Orange beside Amora Purple, as the lead colour.
Blue Violet #8a2be2
analogousBlue Violet is Amora Purple's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Crimson #dc143c
shippedCrimson is paired with Amora Purple in The Ordinary's brand system, as the supporting colour.
Real palettes that use Amora Purple
Tints & shades
Harmonies
Contrast
| Amora Purple as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.35:1 | pass | pass | fail |
|
Aaon black | 3.92:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Amora Purple as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
Amora Purple reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #bb22aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/bb22aa-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md