Color

#98348b

#98348b
hex#98348b
rgbrgb(152, 52, 139)
hslhsl(308, 49%, 40%)
oklchoklch(0.501 0.168 333.3)
Closest name: Haunted Purple (#991177)Relative luminance 0.11

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#349841

#733498 · #983459

#8b9834 · #348b98

Split-complementary

Open in tool →

#599834 · #349873

#987334 · #349841 · #345998

Contrast

#98348b as textRatioAAAA largeAAAFix
Aaon white
6.56:1passpassfail
  • AAA: use #903184 as the text (7.1:1)
Aaon black
3.2:1failpassfail
  • AA: use #be41ad as the text (4.55:1)
  • AAA: use #d076c4 as the text (7.07:1)
  • AA: or shift the background to #d6d6d6 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98348b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98348b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98348b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98348b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98348b-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md