Color

#b23010

#b23010
hex#b23010
rgbrgb(178, 48, 16)
hslhsl(12, 84%, 38%)
oklchoklch(0.507 0.171 34.1)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1162

Colors that go with #b23010

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b23010

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1092b2

#b21040 · #b28110

#10b230 · #3010b2

Split-complementary

Open in tool →

#10b281 · #1040b2

#40b210 · #1092b2 · #8110b2

Contrast

#b23010 as textRatioAAAA largeAAAFix
Aaon white
6.32:1passpassfail
  • AAA: use #a42c0e as the text (7.13:1)
Aaon black
3.32:1failpassfail
  • AA: use #d83a13 as the text (4.53:1)
  • AAA: use #f07151 as the text (7.19:1)
  • AA: or shift the background to #dbdbdb (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b23010 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b23010 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b23010
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b23010 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b23010-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md