Color

#b2013c

#b2013c
hex#b2013c
rgbrgb(178, 1, 60)
hslhsl(340, 99%, 35%)
oklchoklch(0.486 0.194 14.2)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0981

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01b277

#b20194 · #b21e01

#3cb201 · #013cb2

Split-complementary

Open in tool →

#01b21e · #0194b2

#94b201 · #01b277 · #1e01b2

Contrast

#b2013c as textRatioAAAA largeAAAFix
Aaon white
7.09:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #e9014f as the text (4.58:1)
  • AAA: use #fe588f as the text (7.01:1)
  • AA: or shift the background to #cfcfcf (4.55:1)
  • AAA: or shift the background to #ffffff (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b2013c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b2013c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b2013c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b2013c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b2013c-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md