Color

#b13979

#b13979
hex#b13979
rgbrgb(177, 57, 121)
hslhsl(328, 51%, 46%)
oklchoklch(0.537 0.168 351.3)
Closest name: Fandango (#b53389)Relative luminance 0.1365

Colors that go with #b13979

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39b171

#ad39b1 · #b1393d

#79b139 · #3979b1

Split-complementary

Open in tool →

#3db139 · #39b1ad

#b1ad39 · #39b171 · #393db1

Contrast

#b13979 as textRatioAAAA largeAAAFix
Aaon white
5.63:1passpassfail
  • AAA: use #963167 as the text (7.16:1)
Aaon black
3.73:1failpassfail
  • AA: use #c34689 as the text (4.56:1)
  • AAA: use #d378a9 as the text (7.03:1)
  • AA: or shift the background to #e6e6e6 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b13979 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b13979 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b13979
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b13979 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b13979-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md