Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Color
#70244c
#70244c
hex
#70244crgb
rgb(112, 36, 76)hsl
hsl(328, 51%, 29%)oklch
oklch(0.389 0.116 351.3)Closest name: Beet Red (#7e203f)Relative luminance 0.0523
Colors that go with #70244c
Teal, Taupe and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #70244c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #70244c in 3 real palettes, including Lenovo's brand system and M&M's's brand system, as the supporting colour.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #70244c: 3 real palettes, including Macaron and Nursery, as the supporting colour.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #70244c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blush Pink #e8b4b8
shippedTwo real palettes: Blush and Nursery put Blush Pink beside #70244c, as the supporting colour.
Champagne #f7e7ce
shippedTwo real palettes: Bramble and Darkroom put Champagne beside #70244c, as the text colour against it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #70244c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #70244c
Tints & shades
Harmonies
Contrast
| #70244c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.27:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.05:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70244c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#70244c reads as warm, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #70244c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #70244c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/70244c-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md