Color

#ad4438

#ad4438
hex#ad4438
rgbrgb(173, 68, 56)
hslhsl(6, 51%, 45%)
oklchoklch(0.527 0.14 29.2)
Closest name: Barbarossa (#a84734)Relative luminance 0.133

Colors that go with #ad4438

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ad4438

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38a2ad

#ad3867 · #ad7e38

#38ad44 · #4438ad

Split-complementary

Open in tool →

#38ad7e · #3867ad

#67ad38 · #38a2ad · #7e38ad

Contrast

#ad4438 as textRatioAAAA largeAAAFix
Aaon white
5.74:1passpassfail
  • AAA: use #963b31 as the text (7.08:1)
Aaon black
3.66:1failpassfail
  • AA: use #c35346 as the text (4.65:1)
  • AAA: use #d38178 as the text (7.18:1)
  • AA: or shift the background to #e6e6e6 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad4438 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#ad4438 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad4438
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad4438 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad4438-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md